Hotelicopter began as VibeAgent, a Darden Incubator company started by MBA grads Adam Healey and Charles Seilheimer. The plan was to create a social hotel search engine based on user-generated hotel reviews and “vibe ratings” (i.e. romantic, adventurous, classy etc.). They raised 3 million dollars in funding at the end of 2008 and promptly moved in to some of the best office space on the Downtown Mall. In April 2009 they changed their name to “Hotelicopter” and launched a new website with an april fools marketing campaign that went viral and brought them national attention. The new focus of the website is to provide the largest selection of hotel search information by aggregating all the other travel search engines (orbitz, travelocity etc.).
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